Did you know that 22 percent of small businesses now use or plan to use Twitter in the next year?
That’s according to a recent study from Paychex, which also revealed that, after some initial reluctance and teething problems, SMBs have stared to warm up up to social media – 14 percent favour Pinterest, 25 percent are pro Google+ and more than two in five are use or plan to use LinkedIn (41 percent) and Facebook (42 percent).
Paychex surveyed 1,186 small businesses with employee counts ranging from 1 to 99 between May 16 and June 1 of this year, and discovered that almost two-thirds (65 percent) of small businesses expect staff levels to stay the same next year, and more than half (51 percent) are now using mobile technology as part of their marketing arsenal.
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]