Did you know that American Express card members who connect their Amex cards to their Twitter accounts benefit from a range of special offers, including rewards and discounts on products and services?
Social media has revolutionised many businesses, and credit card companies have taken notice. And with some $50 billion in credit card debt on the table in 2012 alone, it’s no wonder many card providers have been amping up their social marketing strategies.
The infographic below takes a closer look at how – and why – credit cards have gone social.
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]