Did you know that consumers spend one out of every five minutes online using social media and blogs?

That number isn’t stagnant, either – it’s growing – and consumers are proving themselves to be very social buyers. A full 60 percent of people learn about a brand directly through social media when researching a product via three or more digital means.

Platforms such as Twitter and Facebook empower the customer, and enrich their shopping experience, but they also provide researchers with new tools and insights into consumer behaviour and buying patterns.

This infographic takes a closer look at how marketers are uncovering brand insights and driving sales in the digital era.

(Source: Telligent.)