Did you know that almost half (44.4 percent) of marketers claim to have “advanced” or “expert” abilities in social media?
Facebook (87.7 percent) and Twitter (82.7 percent) lead as the most popular social platforms, ahead of Google+ (54.9 percent), YouTube (48.9 percent) and LinkedIn (46.9 percent).
Of note: new kid on the block (and still very wet-behind-the-ears) social pinboarding platform Pinterest is already being used by more than one in five marketing departments.
These findings come courtesy of SEOmoz and Hubspot, who surveyed 6,491 marketers about how they are using social media, and have visualized their data in the infographic below.
- This Year in Social Media [INFOGRAPHIC]
- These Will be the Top Toys This Christmas (According to #Twitter)
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]