Did you know that almost half (44.4 percent) of marketers claim to have “advanced” or “expert” abilities in social media?
Facebook (87.7 percent) and Twitter (82.7 percent) lead as the most popular social platforms, ahead of Google+ (54.9 percent), YouTube (48.9 percent) and LinkedIn (46.9 percent).
Of note: new kid on the block (and still very wet-behind-the-ears) social pinboarding platform Pinterest is already being used by more than one in five marketing departments.
These findings come courtesy of SEOmoz and Hubspot, who surveyed 6,491 marketers about how they are using social media, and have visualized their data in the infographic below.
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]