What’s the first thing you think of when you hear the term “social media”?
Forbes writer Steve Olenski posed this question to his LinkedIn network and almost one-third (32 percent) of respondents said that it was Facebook. Olenski took his query further, polling 500 people about their perception of social media, before comparing the responses with data previously taken in 2010.
The results are interesting. Individually, respondents were largely as bullish or negative about social media as they were two years ago, but some 57 percent have increased their use of Facebook since 2010, compared to 26 percent on Twitter and just 11 percent on LinkedIn.
Conversely, 32 percent have decreased LinkedIn usage, ahead of Twitter (24 percent) and Facebook (20 percent). So, Facebook would certainly appear to equate to social media for the majority. Which makes sense – you don’t get close to a billion active users by accident.
The study also revealed how people feel about the future of this sector. Almost three in ten (29.4 percent) said that social media growth will continue over the next 5-10 years, with just 10.4 percent suggesting that it’s all a huge bubble.
This, and more, can be seen in the infographic below.
- Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]