AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.

Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).

The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

(Source: eMarketer.)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!