Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.
Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).
The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.
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- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]