And he’s absolutely right, and the same logic applies to Twitter, FourSquare and every other social platform, too.
Here’s the thing – many companies are still terrified of social media. They hear all these great things but don’t really get it. Often they make these valiant efforts. Other times they simply come across as looking desperate and really amateur. Both attempts amount to the same thing – a very low ROI, and a lot of scratched heads and bewilderment. It’s all hype!
But they keep hearing those good things. So, eventually, they decide that they need help. They need that guy who understands social media – who lives and breathes it.
So they put an ad online and in the Times, and start going through hundreds of resumes. They find somebody who’s absolutely perfect, check out his Facebook and Twitter page, and dismiss him immediately because his profile shows a photo of him having fun at a party.
You know: actually using social media.
The key word is social. Sure, you have to be a little careful out there, because a lot of bosses, colleagues, clients, friends and family don’t understand, and will jump to conclusions and will judge books by their covers (or profile photos).
You don’t have to play it safe, but it makes sense to avoid adding to their fears and fueling that ignorance. So remember that the camera is on you 24/7/365, and when you get the opportunity, educate.
And if you’re the person in charge of hiring that guy that you so desperately need, please try and remember that (by definition) knowing social doesn’t just mean being social – it absolutely depends upon it.
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