L2 Think Tank’s Social Platforms 2013 study, covering 247 brands across 15 different social platforms, offers a deep dive into the current moment in social media.
Insights include the ROI of social media vs. more traditional marketing tactics like paid search and email; the performance difference of Instagram video and Vine; and engagement levels on Twitter vs. Instagram vs. Facebook and more.
- More Than 70% Of Under 35s Research, Post And Talk About Brands On Social Media [STUDY]
- A Field Guide To Navigating Social Media [INFOGRAPHIC]
- The #Selfie Syndrome - Is Social Media Making Us All Narcissistic? [INFOGRAPHIC]
- What Brands Rule Twitter? [INFOGRAPHIC]