Social networking is all about mobile.
That’s the conclusion from NM Incite/Nielsen’s Social Media Report 2012, which discovered that when it comes to accessing social content, mobile has emerged as the dominant driving force. Specifically, apps, which now account for more than a third of all social networking time, a jump of 76 percent from a year ago.
Both men and women now spend more time consuming social content either on their mobile phones or via an app than they do on a desktop machine, and both Facebook (+88 percent mobile app, +85 percent mobile web) and Twitter (+134 percent mobile app, +140 percent mobile web) have seen significant growth in this space since 2011.
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