One in four people worldwide will use social networks in 2013, a rise to 1.73 billion social media users from 1.47 billion in 2012.
What’s more, this global social audience is expected to jump to 2.55 billion within the next five years. But how exactly does this global group break down in terms of social network affinity?
New data from eMarketer categorizes the global landscape of social media to show which networks are more popular in which countries.
Here’s a sampling.
United Arab Emirates:
For even more data from eMarketer’s Global Social Network Landscape report, check out eMarketer’s original article.
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]