There’s no such thing as a one-size-fits-all approach to social media.
What works best for a company’s marketing department will look different from best practices for those in upper management.
It’s important for any business worth its social salt to have a social media strategy in place – which starts with understanding the differences in execution among each company department.
Oneupweb’s infographic takes a look at what each slice of a company wants to accomplish, and which social networks are optimized for those goals.
What do you think about how the social networks are broken up among departments? Does this strategy mirror what’s happening in your own workplace?
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