It’s not enough to write great content on Twitter – you’ve got to tweet it at the right time and to the right people.

This infographic explores what works when it comes to B2B and B2C companies using Twitter and LinkedIn to share their stuff.

To figure out what works and what doesn’t when businesses share content on social networks, Compendium gathered data from over 200 B2B and B2C companies.

Regardless of what type of company you are, you’ve got to be brief on social media – and Twitter in particular. This infographic shows that the optimal length for a tweet is between 1-5 words for B2C companies and 11-15 words for B2B companies.

And surprisingly, including a question mark in your tweet or LinkedIn update actually reduces response rate by between 25-52 percent.

When using an exclamation mark on Twitter, B2C companies saw 8 percent fewer clicks and B2B companies saw 15 percent fewer clicks – but on LinkedIn clicks actually rose by 27 and 26 percent respectively if they included the excitable “!”.

Take a look at the infographic below for more tips on social sharing:

(Infographic courtesy of Compendium; social media image via Shutterstock)