Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.
A study between Advertising Age and RBC found that 12 percent of U.S. marketers use both Twitter and Facebook for social network advertising in conjunction with a TV campaign, and 7 percent use just Facebook. Conversely, only 2 percent use just Twitter – the same amount who use social platforms other than Facebook or Twitter.
- UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]