Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.
A study between Advertising Age and RBC found that 12 percent of U.S. marketers use both Twitter and Facebook for social network advertising in conjunction with a TV campaign, and 7 percent use just Facebook. Conversely, only 2 percent use just Twitter – the same amount who use social platforms other than Facebook or Twitter.
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