The 2014 FIFA World Cup kicks off today in Brazil, and it’s all set to be the biggest, most-talked about social sporting event in history.
Indeed, 90 percent of the world has already contributed to the conversation about the World Cup on platforms such as Twitter and Facebook, beating both the London Olympics (84 percent) and Super Bowl (78 percent)… and that’s before the tournament has even begun.
Check the visual below for more social statistics about the World Cup, which comes courtesy of Adobe Digital Index.
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