Did you know that 60 percent of Twitter users worldwide access the micro-blogging social network via their mobile phones?
That number spikes to 80 percent amongst UK Twitter users. Indeed, mobile is now so important to Twitter’s future that the company is expected to release a complete (possibly simplified) redesign of their mobile apps ahead of their upcoming IPO later this year, specifically to appeal to a larger audience.
And you can see why. Global mobile traffic now accounts for 15 percent of all internet visits, and 91 percent of mobile internet access is used for social activities. By investing heavily in this space Twitter can essentially guarantee a richer future… and a significant audience uptick.
This infographic from Super Monitoring takes a closer look at the state of mobile 2013.
(Source: Super Monitoring.)
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