AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

It’s the Super Bowl this weekend which, for many major brands, fans and TV viewers, is one of the advertising milestones of the year. But which types of ads are shared the most on social media? Which generate the most buzz… at the best price?

As you might expect funny ads do particularly well, as do those from alcohol and food companies (usually because they’re funny). But when broken down by cost per hashtag, ads that trigger desire might be the most effective, and economical – a Clavin Klein advert in last year’s Super Bowl had a cost per hashtag rate of just 2.5 percent that of the average commercial while generating more than 4 times as many mentions on Twitter.

This infographic from digital agency MRY takes a closer look at which types of Super Bowl commercial generate the most buzz.

Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

(Source: MRY.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!