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Posts Tagged ‘Advertising’

Twitter Says It’s OK To Sell Ads On Your Profile Background

Twitter has officially given its thumbs-up to publishers who want to use their Twitter background as advertising space.
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Twitter Improves Location-Based Targeting For Advertisers

Twitter has made it easier for advertisers to target users based on their location.

In an announcement on the company’s Advertising Blog, Twitter unveiled new ways to pinpoint the location of users who see certain ads on Twitter, particularly those users in the UK and Japan.
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Twitter Teams Up With HootSuite To Sell Ads, Preferred Users Get $100 Credit

A lot has been written about Twitter’s latest developer guidelines, which outlines the types of third-party apps the company supports, and those it wants to eliminate.

Called out as being an example of an app the company approved of in its new guidelines was HootSuite, the enterprise-focused social media management tool. And now we know why: Twitter and HootSuite are teaming up to begin selling ads to 30,000 HootSuite Pro customers.
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Twitter Is Testing “Non-Organic” Ads

Rumor has it that Twitter is testing out a new Promoted Tweet format that would no longer require advertisers to first send the soon-to-be Promoted Tweet from their Twitter account before marking it as an ad.
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Twitter Apparently Has A “Truckload” Of Money

Although he remains mum on the specifics of Twitter’s finances, CEO Dick Costolo told the LA Times that the company has a “truckload” of cash – enough to remain private for as long as they want.
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The State Of Twitter’s Revenue Strategy [INFOGRAPHIC]

The speculation game over Twitter’s revenue is going wild. Some believe the company will bring in $226 million in revenue this year, others predict closer to $400 million, and some even think it will reach a billion in just two years.

And while it’s still private, we probably won’t be hearing any official numbers from Twitter for a while – but this infographic from TheNology.com explores what we do know.
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Twitter Is Giving Away £1,000 In Advertising To Small Businesses In The UK

Twitter wants to get UK advertisers on board with their Promoted Products, so they’re making them an offer: share your Twitter stories with us, and we’ll give you £1,000 to spend.
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Alcohol Brands Testing New Age Verification Tool On Twitter

Prior to April 2011, alcohol brands were banned from advertising on Twitter. Now, they’re working with Twitter itself to come up with a way to verify their followers’ age and target their products to the over-21 tweeting crowd.
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Does Twitter Take Away Businesses’ Verified Badge Once They Stop Advertising?

Some very interesting speculations have cropped up this week about the way Twitter handles its hush-hush verification process.

More than one business has reported Twitter yanking their verification badge the minute they stopped paying for ads on the site.
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Twitter Ad Revenue Could Explode To $400M This Year

Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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