Twitter and American Express have expanded on their longstanding partnership to offer a unique e-commerce service to Amex cardholders that both parties hope will convert Twitter hashtags into purchases.

The collaboration uses Amex’s Card Sync technology, and card members who connect their cards to their Twitter accounts can benefit from special offers on products, including gift cards, Kindle Fire tablets and more.

Read more

If you’re an American Express cardholder and a Twitter user, you’ve got the chance to grab some pretty big savings.

AMEX and Twitter partnered in March to created AMEX Sync, a program where cardholders sync their Twitter accounts to their AMEX cards and tweet hashtags for instant deals in stores across the US. And they’re amping up this partnership by advertising it through more traditional channels, namely TV.
Read more