Twitter launched two features on Thursday, one of which could be called analytics… sort of.
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There’s so much more to social media than just writing catchy tweets and sending them out. You’ve got to time your updates, balance your interactions with content, and – perhaps most importantly – track your results.

This tracking just became a whole lot easier with a new update from one of our favorite Twitter scheduling tools. Buffer has launched a robust suite of analytics products for their Twitter, Facebook and LinkedIn scheduling, so you can now track who clicked, who retweeted and who interacted with your content.
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If you’ve ever wondered what kind of music your followers listen to, whether they’re dog or cat people or which browser they prefer, you’re in luck: You can now get a detailed, insightful analysis of your followers from a new service called “Know Your Twitter Followers.”
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Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
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The popular Twitter dashboard, HootSuite, has just completed a $3 million round of funding. And their first move after amassing all of that cash? Purchasing Twitter data analysis company TwapperKeeper.

Looks like Twitter’s soon-to-be-launched official analytics platform might face some stiff competition.
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TweetReach wants to help you answer the question “How far did my tweet travel?” They enable users to determine the reach and exposure of any Twitter username, hashtag, URL or keyword phrase.

If you’re interested in monitoring a Twitter campaign, evaluating the “stickiness” of your tweets or just seeing how effective you are at tweeting, you will want to log on to TweetReach and experiment with their newly minted free accounts – perfect for dipping your toes into Twitter analytics.
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The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt (@michaelrlitt) of VidYard, where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed.

Over grilled-to-perfection burgers, I heard from Dan (@dHolowack), Adrian (@apetresc) and Abhi (@abh1nv) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market.
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Website owners, rejoice: Twitter is taking the lid off of a powerful new suite of tools for you to measure how much traffic it sends to your site.

As they explain on their developer blog, Twitter Web Analytics will help website owners “understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.”

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Stats lovers, this one’s for you: HootSuite has upgraded its dashboard to include some pretty powerful analytics and customizable reports. Called the HootSuite Social Analytics, this new addition will make measuring your social media impact easy to visualize and share.
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Twitter’s official analytics product went live with a handful of test users in November, but there is little information out there as to what we’ll actually see when it’s released to the general public. Here is our wishlist of things we’d like to see in Twitter’s analytics when we get our hands on it.
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