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Posts Tagged ‘Analytics’

What we’d like to see from Twitter’s Upcoming Analytics Product

Twitter’s official analytics product went live with a handful of test users in November, but there is little information out there as to what we’ll actually see when it’s released to the general public. Here is our wishlist of things we’d like to see in Twitter’s analytics when we get our hands on it.
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Trackur Now Shows Twitter Influence, Analytics

Trackur, a leading provider of analytics for websites, blogs and social media, has just released its Twitter influence statistics package. Now, you can drill down to see not only the Klout score of a Twitter user, but also his or her most influential topics, number of followers, and other Twitter metrics. This is great news for marketers running Twitter or social media campaigns, as it provides insight into who’s sharing your content and tweeting about your brand.
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Do Promoted Tweets Actually Work? An Insider’s Perspective

Everyone is curious about the results that companies involved in Twitter’s Promoted Products advertising platform are seeing. Mongoose Metrics, an enterprise-level phone conversion tracking analytics provider, participated in the first round of Promoted Tweets on HootSuite in early November, and they shared some insider info on how the campaign went.
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So, Is Twitter Really Worth $4 Billion?

For a company with just about 6 months of money-making experience under its belt, Twitter might seem pretty lucky to be getting the rumored $4 billion valuation that’s floating around the blogs. I’ll take a look at the details of this valuation, and some of the reasons why Twitter might actually be worth this much below.
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3 New Features We’d Love to see Added to Twitter

Twitter has been introducing new features at a brisk pace lately, including more robust Promoted Products, music sharing integration with Apple’s Ping, and push notifications for @mentions.

While they’re hard at work, here’s a look at three new features we’d love to see added to Twitter in the new year – some of which they’ve hinted at, and others that we hear users clamoring for.
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