The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.

Keep reading for specific stats.

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There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing.

They are different beasts that require very different strategies from brands and companies.

In examining the history of B2B marketing innovations – what has worked, what hasn’t, how generation of leads and sales has changed over time – creative agency JESS3 and Eloqua assembled a helpful infographic that visualizes a large amount of data using four categories: Communications, Computing, Web, and Social Media.

The result is a very interesting look at the history of B2B marketing, including how Twitter and other social networks have played a part.

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Business to business (B2B) companies face unique challenges and opportunities on social media. So how are they capitalizing on Twitter, Facebook and other networks to market their products and services?
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It’s not enough to write great content on Twitter – you’ve got to tweet it at the right time and to the right people.

This infographic explores what works when it comes to B2B and B2C companies using Twitter and LinkedIn to share their stuff.
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Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media.

This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.
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Businesses use social media for a variety of reasons, but they often share one thing in common: they’re looking to convert likes, follows and connections into leads and sales.

There is a big debate in the social media world about which network and strategy works best to benefit businesses, but new data shows that LinkedIn might just be the network of choice for connecting B2B companies with their customers.
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