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Posts Tagged ‘b2b study’

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.

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32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.

Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.

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Top 50 People Most Retweeted By B2B Marketers [REPORT]

Top 50 People Most Retweeted By B2B Marketers [REPORT]

B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.

In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.

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Half Of All B2B Marketers Are Dependent On Social Media [STUDY]

How dependent are business to business (B2B) marketers on using social media for leads?

According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.

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91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY]

The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.

Keep reading for specific stats.

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Social Media Drives Less Than 2% Of All B2B Website Traffic, Says Study [STATS]

While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.

Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.

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56% Of B2B Marketers Will Increase Social Media Spend In 2013 [STUDY]

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

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