While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.

Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.

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