Social media marketers love to talk about engagement, but it’s often quite difficult to measure. Sure, you can see the number of retweets your latest words of wisdom received, but how do you determine who saw those retweets and took the time to click on them?
Posts Tagged ‘Bit.ly’
Here’s the thing: people don’t like change.
This has always been true. Whenever an adjustment is made to something popular, irrespective of how significant it is, most people, at first, won’t like. A certain percentage will vocalise their dismay. Others will join in. For a while, it will be nasty.
Then, usually, if the changes have been made with good intentions and have actually improved the service, and once folks have actually had a chance to try the new stuff, the moans will dissipate. Sure, you’ll always get a minority of endless whingers, constantly threatening to quit and so on. But most of the time, most of us will, eventually, roll with it.
Again, if the changes actually improve the service. This is the absolute key part.
Yesterday, URL shortener of choice Bitly, which has generated more than 25 billion shortened links since inception, announced a change to their platform. A big change. New Bitly, they’re calling it.
Great. There’s only one small problem: everybody, and I mean everybody*, hates it.
Bit.ly is the most popular link shortening service for Twitter. And it’s popular for a reason. It’s got some great stats that helps you share, track and analyze the links you shorten, so you can monitor your social media efforts more thoroughly. Your Twitter homework for this weekend is to get to know how bit.ly works, and start using it to shorten your own links on Twitter.
Popular URL shortener Bitly has acquired Twitterfeed, the tool that allows publishers to auto-send updates to Twitter and other platforms.
The purchase is essential a talent hire (an ‘acqhire’, as Peter Kafka of AllThingsD puts it), as Twitterfeed is made up of just one employee, Mario Menti.
If you’ve ever wanted a vanity URL – like imthebe.st or cut.ie – to share your links on Twitter now’s your chance. Bit.ly, the most popular URL shortener out there, has just opened up its Bit.ly Pro offerings to everyone, free of charge. And that means that you can grab your own custom domain (and domain tracker) and hook it up to Bit.ly to strut your Twitter stuff.
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