blogging study - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Tue, 21 May 2013 16:00:09 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY] A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to engage with and inform customers.

Since 2007, The Center for Marketing Research at the University of Massachusetts Dartmouth has looked at social media usage amongst corporates in the Inc. 500, how that compares to those in the Fortune 500, and to previous years. The latest report, which presents data from 2011, showed that blogging has declined for the first time amongst the Inc. 500, with just 37 percent now using a blog amongst their marketing arsenal, compared to 91 percent who use social media.

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]]> Shea Bennett http://www.mediabistro.com/alltwitter/blogging-vs-social-media_b21511#disqus_thread http://www.mediabistro.com/alltwitter/blogging-vs-social-media_b21511 http://www.mediabistro.com/alltwitter/?p=21511 Mon, 23 Apr 2012 08:00:56 +0000