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Posts Tagged ‘Brand’

3 Ways To Use Feeds To Fight Twitter Writer’s Block

How to Tweet from a Feed

If you’re trying to develop a consistent Twitter brand there are going to be days where you run into the deadly writer’s block. Don’t worry – it happens to most Twitter users. That said, consistency is one of the key elements to building a solid Twitter brand, so some days you’ll have to power through to find something to write about.

That’s where feeds can be of great help. By building a feed that includes all your favorite news sources, bloggers and content sharers, you’ll have a ready supply of topics that you can Tweet to your followers.

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How The 70/30 Rule Can Rocket Your Twitter Presence To The Top

How do you spread out your tweets throughout the day? Do you consciously choose when to send what, or are you more of a spontaneous tweeters?

Spontaneity, if it’s who you are, is a great thing. However, it can lead to a Twitter account that is “blotchy” – lots of activity clustered together in the span of an hour or so, and then radio-silence for the rest of the day.

Any business or professional Twitter account should make an effort to plan out their tweets – at least some of the time. And the 70/30 Rule will help you get there.

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How To Get A Twitter Username You Love (And How To Change It If You Hate It)

Setting up a Twitter account for the first time is not as simple as it seems. You’ve got to brainstorm a killer username, a label that people will know you by, one they’ll want to retweet, and something with that X factor of cool. Despite what you might think, you’re not stuck with “@iluvbkstrtboys7.” Here’s how to get your ideal Twitter username.
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When Brands Bow To The Power Of Your Tweets [INFOGRAPHIC]

If enough people tweet, update their statuses and post to YouTube about a company, will they listen? The examples in this infographic point to “yes”, as more companies tap into the social communications of their (increasingly vocal) customers.
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Twitter Is After Twittter.com And Twittr.com Domain Names

Twitter is getting serious about its branding. According to reports from TechCrunch, the company is hunting down a handful of domains that threaten its good name.
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The Fail Trail: Understanding 3 Social Media Crises [Infographic]

Social media and its viral platform cousins have changed the dynamics of public relations crisis. Word of mouth spreads the news faster and “facts” [true or not] and “opinions” [informed or speculative] tend to have a very long life on search engines.

Alterian recently took a deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — to understand the effect they had on each brand’s reputation. In all three instances, Alterian found that the more proactive the brand was in handling the crisis, the more quickly they were able to recover.

The infographic below provides analysis and offers advice should you be in the PR crisis hot seat.
Read more at Social Times

Klout Shares 6 Secrets Of Twitter Hashtag Chats

Klout is the influence measurement for Twitter, and they’re pretty influential themselves. Each week they host the hashtag chat #KloutChat, offering tips and information about the company and how to improve your Klout score.

Megan Berry, the company’s marketing manager, spoke with Ragan.com about six best practices for hosting your own successful Twitter hashtag chat.
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Why You Might Want To Rethink Changing Your Twitter Avatar

As much as it’s about substance, social media is about image, too. Maybe not in the traditional sense, but there are a host of images that people subconsciously associate you and your brand with, and one of these images is your Twitter avatar.
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Lesson To Marketers: Learn Your Hashtags, Or Suffer Embarrassment

Hashtags are an integral part of Twitter. They organize content, indicate topic, connect tweets and create conversation.

However, as one brand discovered yesterday, hashtags can also be a major source of embarrassment if you don’t check up on what they’re being used for first.
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Paper.li Creates First Branded Twitter Newspaper for HBO’s Game of Thrones

It looks like Paper.li, the popular Twitter newspaper curation service, is setting itself up to become the “Facebook Page” for Twitter. It has just announced a partnership with HBO’s new series Game of Thrones, providing a daily curated newspaper composed of multimedia pulled from tweets about the show.
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