In just a few years social media has made an enormous impact in almost every major industry, particularly in consumer products and retail, and the automotive sector is certainly no exception.

Indeed, many car brands now maintain a large number of social profiles across a variety of platforms, including Twitter, Facebook and Pinterest, with the larger brands often launching individual pages for each model, many of which receive enormous numbers of followers and Likes.

But where are they focusing their efforts? Which channels are generating the highest levels of engagement?

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