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Posts Tagged ‘brand engagement’

Brand Engagement: Instagram Defeating Twitter & Facebook

Brand Engagement: Instagram Defeating Twitter & Facebook

Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”

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The Race For Engagement – How Are Car Brands Using Social Media? [INFOGRAPHIC]

In just a few years social media has made an enormous impact in almost every major industry, particularly in consumer products and retail, and the automotive sector is certainly no exception.

Indeed, many car brands now maintain a large number of social profiles across a variety of platforms, including Twitter, Facebook and Pinterest, with the larger brands often launching individual pages for each model, many of which receive enormous numbers of followers and Likes.

But where are they focusing their efforts? Which channels are generating the highest levels of engagement?

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