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Posts Tagged ‘brand reputation’

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

After a negative experience with a brand or retailer, have you ever taken to Twitter to complain?

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Social Media 101

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Facebook, Twitter Rated The Riskiest Social Media Sites For Brands [STUDY]

You’ve heard all about the good things that social media can do for your business – brand awareness, customer support, affordable marketing, boosting website traffic and driving sales – but what about the risks?

Platforms such as Twitter and Facebook empower companies to liaise with customers and engage prospects, but the open, transparent nature of these channels can leave firms vulnerable to public criticism that can quickly damage brand reputation.

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