Branding is an essential growth component for businesses of all shapes and sizes but it’s particularly important to SMBs looking to make their mark and separate themselves from their competitors.

Social channels such as Twitter and Facebook have empowered small firms to reach vast audiences – locally, nationally and internationally – but if these platforms are managed incorrectly (or, even worse, started with enthusiasm then dropped when the results don’t immediately match the workload) then the organization risks looking amateurish, which can actually hurt your branding strategy.

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Did you know that 60 percent of Twitter and Facebook users are more likely to recommend a brand that they follow? Or that word of mouth is the primary factor behind up to 50 percent of buying decisions?

For businesses of all shapes and sizes, this is hugely important. Good ideas spread, and good content spreads further still. Studies have shown that “interesting content” is a top three reason why people follow brands on social media, and it’s never been more important for marketers to be delivering relevant, high-quality information and updates to engage and delight their customers.

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