A new survey suggests that social media users who see brand advertisement on Twitter and Facebook might actually become more negative towards those brands.
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How important are the people your brand is connected to on social media? If you answered anything other than “very, very, really, super important,” you’re probably not doing social right!

People are the power behind your brand, and if you can connect with them in a meaningful way, they can become brand advocates: spreading positive word about your brand to their own networks. Here are six types of brand advocates that you can cultivate.
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Twitter revealed yesterday that its users are very interested in hearing the 140-character musings of companies: over half follow six brands or more, and 88 percent follow at least one.
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Have you uploaded a shiny new picture to act as your Twitter cover photo yet? No? Well don’t worry about it, because neither have 92 out of the top 100 brands in the world, either.
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If I tweet something inappropriate to a brand, who is responsible? The obvious answer would be me, but in the fast-changing world of online advertising, things are never that simple.
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It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.
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Does the produce section at your local supermarket tweet? We might not be quite at the point where the freshest apples will tweet to us letting us know when they were picked, but supermarkets are jumping on the social trend with gusto.
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They’re the target market of many an energy drink and laptop company, and marketers love getting their hands on data about college students.

This infographic takes a look at how studious late teens and early twenty-somethings use Twitter: the brands they follow, how they tweet and more.
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Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think.

This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.
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While they might both exist within the umbrella category “social media”, Facebook and Twitter are two polar opposite networks in many ways, especially when it comes to how they enable engagement. So perhaps this explains why a new study has found that Facebook engages fans better than Twitter, especially among the biggest brands on the net.
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