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Posts Tagged ‘brands on twitter’

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!

Brands On Twitter Are Still Slow To Respond To Customers (But They Are Getting Better) [STUDY]

Brands On Twitter Are Still Slow To Respond To Customers (But They Are Getting Better) [STUDY]

Historically, brands using Twitter for support have been notoriously slow in responding to enquiries from customers. Largely this is a question of scale – for the top brands, the sheer volume of tweets they receive day-in, day-out can be overwhelming, but the very public nature of Twitter means that those occasions where customer messages are given short shrift or ignored entirely can be easily observed by others, including competitors.

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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

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How Top Brands Are Using Twitter [INFOGRAPHIC]

How Top Brands Are Using Twitter [INFOGRAPHIC]

Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?

Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.

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Which Brands Rule Twitter? [INFOGRAPHIC]

Which Brands Rule Twitter? [INFOGRAPHIC]

Amongst Twitter’s hundreds of millions of users are a huge number of brands of all shapes and sizes from almost every industry around the globe, and some of them do Twitter very, very well indeed.

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What Brands Rule Twitter? [INFOGRAPHIC]

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There’s so much more than just follower count that determines top performance on Twitter.

Whether or not a brand is a Twitter champ depends on everything from how often it’s mentioned in other Twitter conversations, how quickly it responds to mentions, how much its Twitter activity generates in sales, and more.

This infographic from WhoIsHostingThis.com looks at five categories of brand domination in the Twitterverse: customer service, sales, social commerce, fundraising and authenticity.

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The Best Brand Halloween Content On Twitter

The Best Brand Halloween Content On Twitter

Twitter is full of both tricks and treats this Halloween, thanks to brands ponying up with clever, creative content.

Below, our favorites from the 2013 Halloween goody bag.

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Five Brands Successfully Pulling Off The Humor Approach On Twitter

Five Brands Successfully Pulling Off The Humor Approach On Twitter

As any professional comedian knows, it’s not easy to make people laugh.

It’s perhaps even harder to make people laugh when all you have is a series of 140 characters typed on a computer screen.

Harder – but not impossible. Below, take a look at five brands who take a comedic approach to Twitter, and are actually pulling it off.

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63% Of Brands Have Multiple Twitter Accounts, Compared To 7% In 2011

Recently, we looked at data from Brandwatch that surveyed 253 top brands in the U.S. and U.K., discovering that two thirds had multiple accounts on Twitter.

Let’s take a closer look at that stat, below.

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How Brands Use Twitter [INFOGRAPHIC]

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Last week we looked at data from Brandwatch that surveyed more than 250 leading brands in the U.S. and UK, discovering that two-thirds had multiple accounts on Twitter, more than half (57 percent) had switched the tools they used to tweet in the last year and that firms in the States tweeted significantly more than their counterparts across the Atlantic.

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