business of social media - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Wed, 19 Jun 2013 19:00:56 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Does Your Brand Have A Social Media Blind Spot (Which Is Killing Your Reputation)? [INFOGRAPHIC] Did you know that a recent survey showed that more than one-third of CEOs fail to consider their company’s social media reputation when making business decisions?

Business to business (B2B) companies are twice as likely to not engage an audience online to defend their reputation as their business to consumer (B2C) counterparts, while smaller firms are slower to respond to online criticism – and often ignore it altogether – than larger organisations.

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]]> Shea Bennett http://www.mediabistro.com/alltwitter/social-media-blind-spot_b33705#disqus_thread http://www.mediabistro.com/alltwitter/social-media-blind-spot_b33705 http://www.mediabistro.com/alltwitter/?p=33705 Fri, 04 Jan 2013 08:00:50 +0000