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Posts Tagged ‘business study’

LinkedIn Top Business Social Network For Financial Pros (With Twitter In Second Place) [STUDY]

If you’re a financial professional, which social network do you reach for when you’re looking for the latest news and information in your space?

Perhaps unsurprisingly it’s LinkedIn, according to a new survey, which found that social media has an overall penetration rate of 90 percent amongst financial pros, and LinkedIn is used by one-third (33 percent) of this group for business purposes.

Twitter finished second in the business use poll, but commanded only a 3 percent usage rate, ahead of Facebook and blogs (both 2 percent).

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Social Media 201

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Just 10% Of Fortune 250 CIOs Use Social Media [STUDY]

Did you know that only 10 percent of the chief information officers (CIOs) in companies in the Fortune 250 are actively using social media?

When you consider that the CIO is the person in an organisation that is directly responsible for the firm’s information technology strategy – which includes social media – and that studies have shown the vast majority of customers believe that high-level executives should be using platforms like Twitter, that’s a staggeringly disappointing statistic. But what about those CIOs who do get the importance of social media, and take a more proactive stance – how do they rank up?

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