Perhaps unsurprisingly it’s LinkedIn, according to a new survey, which found that social media has an overall penetration rate of 90 percent amongst financial pros, and LinkedIn is used by one-third (33 percent) of this group for business purposes.

Twitter finished second in the business use poll, but commanded only a 3 percent usage rate, ahead of Facebook and blogs (both 2 percent).

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New Career Opportunities Daily: The best jobs in media.

When you consider that the CIO is the person in an organisation that is directly responsible for the firm’s information technology strategy – which includes social media – and that studies have shown the vast majority of customers believe that high-level executives should be using platforms like Twitter, that’s a staggeringly disappointing statistic. But what about those CIOs who do get the importance of social media, and take a more proactive stance – how do they rank up?

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New Career Opportunities Daily: The best jobs in media.