Even though we know that many customers reach out to brands via social media channels like Twitter and Facebook, many brands blatantly ignore these customers for some ill-advised reason. And if you’ve spent any amount of time online, you’ve probably also seen brands that do something even worse – respond rudely or act like the customer is ridiculous and wasting the company’s time with the inquiry.

Well, “the world’s leading independent IT management software company,” CA Technologies, commissioned renowned humorist Dave Blazek to explore the reality, and often the insanity, of this trend.
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