If you’ve been seeing some nasty comments about the 2012 election on Facebook or Twitter lately, you’re not alone: discussions surrounding both Obama and Romney have been much more negative than positive on social media throughout the entire campaign.
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Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.
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Comedians like Sarah Colonna, Josh Wolf and Fran Drescher are joining forces in an April Fools Day campaign that is anything but funny: they’ll be tweeting on behalf of @AbolishCancer to encourage people to become bone marrow donors, a serious topic indeed.
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He has two tweets to his name, under 24 hours on the network, and over 40,000 followers: not bad for a first day on Twitter.

French President Nicolas Sarkozy has just signed up for Twitter, in time for the official start of his re-election campaign today.
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The 2012 US political campaign is in full swing, and the American public is (sort of) eagerly assessing the candidates. But how many of them are using social media for their political education needs?

Not that many, it turns out.
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South Korean lawmakers have overturned a ban on Twitter during elections, opening up the network to politicians who want to get their campaign messages out to tweeting citizens.
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It appears the feverish need to sell, sell, sell on Black Friday has reached even the President of the United States: Barack Obama’s official Twitter account took to hawking official election 2012 wares on the biggest shopping day of the year.
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AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
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Did you know that Herman Cain is the Republican Presidential candidate most likely to be retweeted? Or that Newt Gingrich tweets nearly 500 times in a week?

The Associated Press took a hard look at how the Presidential candidates are using Twitter to promote themselves and their campaigns, and found that 140-character skills among the political elite varied wildly.
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If you’re a social media marketer, you’ve got to love numbers. Statistics, growth charts, engagement rates, they’re all great for wow-ing clients.

Some of the best numbers are those that come from the top marketing campaigns online. This infographic made for Mashable tells the tale of some of the most successful social media marketing campaigns to date, and the number of Promoted Trend impressions, clicks and retweets these campaigns have garnered will impress the socks off of any client.
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