Did you know that more than three quarters (77 percent) of customers have said that they would buy more from their favourite brands if the company’s CEO was tweeting?

It’s a no-brainer. CEOs and other business leaders who show that they both understand and embrace modern technologies set a fine example to their workforce and their consumers. Plus, they’ll position themselves to be better informed about what social media can do for their organisation and whether their employees are using these tools productively (or simply wasting time).

So why is study after study showing CEOs being so frustratingly reluctant to get on board?

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