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Posts Tagged ‘charity 100 social index’

Unicef Tops The 2012 Social Charity Index [STUDY]

Charity has found a natural home on social media – we’ve previously looked at the success of U.S. nonprofits here and here – with users across platforms such as Twitter and Facebook more than happy to raise awareness of major issues and to share updates about causes and events.

Visceral Business have unveiled their Charity Social Index 2012, which is the result of two months collaboration with UK charities. Visceral analyzed how the major nonprofits were using social media, ranking them using key metrics to produce an overall score.

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Cancer Research Tops The First Charity 100 Social Index [REPORT]

The arrival and massive growth of social media platforms such as Twitter and Facebook has provided many new opportunities for businesses of all sizes, but used correctly they can also be hugely beneficial to charities and other non-profits.

Visceral Business have looked at how 300 charities in the United Kingdom have applied social media to their campaigns, producing the first Charity Social 100 Index. This ranks charities using specific social metrics, such as their total Twitter followers and Twitter list count, Facebook Page Likes, LinkedIn followers, YouTube subscribers, as well as how engaged they are with these communities. The branding and financial strength of the charity is also addressed, and each of these components produces a final score.

Cancer Research, with 830 points, leads the way, followed by The British Heart Foundation (750) and Oxfam (729).

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