Jack Dorsey, one of the founders of Twitter and now the CEO of Square, is one of a team of tech luminaries helping Code.org lead the charge in promoting the teaching of computer coding to students across the country.

Code.org’s motto is, “Every student in every school should have the opportunity to learn to code.”

One way they’re hammering that message home is with a lovely little video featuring Dorsey, Facebook’s Mark Zuckerberg, Microsoft’s Bill Gates, Dropbox’s Drew Houston, and other Silicon Valley superstars. It was directed by Lesley Chilcott of An Inconvenient Truth and Waiting for Superman fame.

Check it out, below.

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The company behind the push was Codecademy. Within just a few days after the site’s launch in August 2011, over 200,000 users had already started an easy HTML lesson with the site. And thanks to the viral marketing push on Twitter, co-founder Zach Sims thinks there’s a good chance this could be the year everyone learns to program together.

“We were lucky enough that our users got the word out for us,” he said in a mediabistro interview. “They were the ones that put it on Facebook and Twitter; they were the ones who shared it with other people. We never did any advertising or anything; it was all user-driven.”

Read the full interview to get Sims’ four tips on how to make a successful app.

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