As social media has rapidly integrated itself into our everyday personal and professional lives, it’s very easy – if you’re not careful – to let yourself get overwhelmed. The sheer volume of data being exchanged on these platforms is incredible… and it’s growing all the time.
For example, did you know that one in every eleventh person is now on Facebook, totally 125 billion global friend connections spending 740 billion minutes on Facebook every year? Or that we send 4,600 tweets – 71 percent of which go unnoticed – every second? And, perhaps most mind-blowingly, 7 trillion text messages are now sent on an annual basis?