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Posts Tagged ‘Competition’

How To Do A Competitor Analysis On Twitter… For Free

Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.

There are plenty of tools out there that can help you do this. They’ll measure your brand’s share of voice, how engaged your competitor’s audience is, the sentiment surrounding your competitor’s tweets… but most of them cost a pretty penny – which many small and medium businesses simply don’t have.

If you’d still like to take a look at what the competition is doing on Twitter, but you don’t want to spend a ton on monthly or annual software subscriptions, we’ve put together some strategies you can use – for free.
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3 Ways China’s Weibo Could Actually Compete with Twitter

Within China, Twitter is basically non-existent: people use Weibo, instead, a similar service previously available only in Chinese. On Monday, the Chinese company released an English translation of its iPhone app that has many wondering if it is planning to compete directly with Twitter in the future. Here is my take on what Weibo needs to do if it wants to stand a chance against the entrenched Twitter.
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How to use Twitter to Spy on the Competition

If your business has a Twitter account, you might want to consider using it to do a little digging into what the competition is up to. We’re not suggesting anything underhanded here – but just by browsing past tweets, looking at following lists and monitoring the conversation, you can learn a lot about your competitors. And you can do it all without Bond’s expensive gadgets.
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