Twitter is becoming the new call center, with customers tweeting to companies to voice their complaints, comments and questions. But in order to get an answer, you’ve got to know how to make your 140-character concerns stand out from the crowd and grab their attention.
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The much-anticipated video game Diablo III was released on Tuesday. But most players haven’t been able to actually play the game yet – and they’re voicing their complaints on Twitter.
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A new study should serve as a bright red warning light for any business with a dormant or lazy Twitter presence: your customers are tweeting, and they expect you to hear them.
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Twitter has filed a complaint with the World Intellectual Property Organization against an alleged cybersquatter who owns the domain “twiter.com” (note the single “t” that would probably scoop up a fair number of speed typers who make a mistake when trying to reach Twitter.com). This complaint cites trademark infringement, and although the “twiter.com” domain was registered in 2004 (two years before Twitter launched), they may still have a solid case.
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