Adding social buttons like the Tweet button pictured to the right to shopping websites affects your customers’ decision to buy (or not to buy).
However, it’s not as simple as just throwing up a tweet or “like” button and forgetting about it: a new study suggests that social sharing buttons are effective for some products, but not for all.
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A record-breaking Black Friday has come and gone, and shoppers can now rest easy with their discounted purchases in hand. But just how did all of those Black Friday commercials influence shoppers?
Visible Technologies explored the consumer response on Twitter to the barrage of Black Friday advertising last week, and discovered that not all jingles are created equal – especially when one is modeled after a certain Ms. Black’s song extolling the virtues of Friday, Friday…
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What does it take to figure out which Fortune 50 is the best tweeter? Apparently, an undercover spy and a little bit of consumer-oriented tweeting. A new study looks at the top Fortune 50 companies on Twitter, and shows how a little experimentation can uncover a lot of facts.
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Twitter’s great for browsing what people are saying about certain products, to get a feel for consumer reactions before you buy. But now there’s a service that goes one step further, and helps you find the best price for any given product – as long as it’s sold by Amazon.
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Rumors are circulating that Twitter has hired Edelman Group to manage its public relations. However, Sean Garrett has 
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