Is there too much Big Brother in social media?
Yes, according to respondents from a recent survey, which asked consumers how they feel about social listening from brands on platforms such as Twitter and Facebook. More than half (51 percent) said that they wanted to be able to talk about companies using these tools without them paying attention, and 43 percent think doing so is a direct invasion of their privacy.
However, 42 percent of brands have stated that social listening is a top priority for 2013.
So what’s a company to do?