Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?
According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.
Learn how to maximize real-time marketing opportunities at AllTwitter Marketing Conference, June 4 in San Francisco. Explore how your businesses can — and should — approach Twitter to drive engagement, awareness, and sales. Learn more.
As new channels of online marketing emerge year by year, what should content marketers focus on?
Content Crossroads created an infographic that offers a glimpse into the past, present, and future of content.
Whereas in the past, the main marketing channel was a static website, today, 53% of companies find new customers through Twitter, 90% of bloggers use Facebook (which means marketers need to be there, too) and 87% of agency marketers consider video to be the most popular form of content marketing.
What about the future?
Have you heard the phrase “content is king”?
According to SEO experts, the aphorism, though tired, is true.
High-quality, search-friendly content enables businesses and brands to populate their websites with keywords and valuable info for visitors – and both are important to search success.
The below infographic, “Why Content For SEO,” explores how content, and the social media promotion of that content, is key to search engine visibility.
Business to business (B2B) social media marketing has always been a harder nut to crack than its business to consumer (B2C) counterpart, and a new study has suggested that marketing departments refusal to embrace new social channels might be one reason why.
While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.
A recent survey revealed that content marketing is the number one driver of leads for B2B firms, and brands looking to invest in social media, blogs, email and article marketing should ensure they’re following three simple rules to maximise their return.
1. Product original content
2. Share this content through your marketing and PR channels
3. Generate visibility and leads to win
Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media.
This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.
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