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Posts Tagged ‘content marketing’

35 Must-Have Content Marketing Tools [INFOGRAPHIC]

35 Must-Have Content Marketing Tools [INFOGRAPHIC]

Brands around the globe continue to place a strong focus on content marketing with 74 percent spending more on this strategy in 2014, and four in 10 making it their primary focus.

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80% Of B2C Marketers Use Twitter [STUDY]

80% Of B2C Marketers Use Twitter [STUDY]

Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?

A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.

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Why Content And Social Media Are A Perfect Match For B2B Marketers [INFOGRAPHIC]

Why Content And Social Media Is A Perfect Match For B2B Marketers [INFOGRAPHIC]

Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process?

Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.

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79% Of Brands Use Social Media For Content Marketing [INFOGRAPHIC]

Did you know that 79 percent of businesses use social media (including blogs) for content marketing, with Twitter (55 percent) the network of choice, ahead of Facebook (54 percent) and LinkedIn (51 percent)?

Content marketing has proven benefits for risk mitigation, lead generation, customer nurturing and more, and companies are taking notice: B2B marketers will allocate approximately 26 percent of their total marketing budgets to content marketing in 2013.

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Four Essential Tips To Repurpose Your Content So It’s Tweet-Friendly

One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.

This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?

One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.

Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.

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How Do You Measure Content Marketing? [INFOGRAPHIC]

Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.

No wonder it’s the digital marketing buzz phrase of 2013.

In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.

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How To Grow Your Business Using Content Marketing [INFOGRAPHIC]

You know what they say: content is king. So how do you grow your business using content marketing?

You can use social media, of course, sharing up-to-the-minute news and information on Twitter (utilising a unique hashtag to maximise reach), engaging your audience on Facebook (implementing a paid promotion to target new customers) and managing your professional relationships on LinkedIn.

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Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.

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The State Of B2B Content Marketing [INFOGRAPHIC]

Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?

According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.

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Content Diversity In Online Marketing [INFOGRAPHIC]

As new channels of online marketing emerge year by year, what should content marketers focus on?

Content Crossroads created an infographic that offers a glimpse into the past, present, and future of content.

Whereas in the past, the main marketing channel was a static website, today, 53% of companies find new customers through Twitter, 90% of bloggers use Facebook (which means marketers need to be there, too) and 87% of agency marketers consider video to be the most popular form of content marketing.

What about the future?

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