Posts Tagged ‘content marketing’
Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?
A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.
One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.
This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?
One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.
Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.
Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.
No wonder it’s the digital marketing buzz phrase of 2013.
You know what they say: content is king. So how do you grow your business using content marketing?
You can use social media, of course, sharing up-to-the-minute news and information on Twitter (utilising a unique hashtag to maximise reach), engaging your audience on Facebook (implementing a paid promotion to target new customers) and managing your professional relationships on LinkedIn.
Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?
According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.
As new channels of online marketing emerge year by year, what should content marketers focus on?
Content Crossroads created an infographic that offers a glimpse into the past, present, and future of content.
Whereas in the past, the main marketing channel was a static website, today, 53% of companies find new customers through Twitter, 90% of bloggers use Facebook (which means marketers need to be there, too) and 87% of agency marketers consider video to be the most popular form of content marketing.
What about the future?
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