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Posts Tagged ‘content marketing 2013’

How Do You Measure Content Marketing? [INFOGRAPHIC]

Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.

No wonder it’s the digital marketing buzz phrase of 2013.

In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.

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Social Media, Video & Blogs – B2C Content Marketing In 2013 [INFOGRAPHIC]

Did you know that more than three-quarters (78 percent) of chief marketing officers (CMOs) believe that the future of marketing is content marketing?

They’re very much practicing what they preach, too – 86 percent of business to consumer (B2C) marketers now use content marketing to engage prospects (52 percent), increase website traffic (49 percent), raise brand awareness (38 percent) and boost sales (38 percent).

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The State Of Content Marketing [INFOGRAPHIC]

Did you know that 91 percent of B2B marketers use content marketing?

And with good reason, too – blogs give websites 434 percent more index pages and 97 percent more index links, and B2B companies that actively blog generate 67 percent more leads per month. Overall, an incredible $118.4 billion is expected to be spent on content marketing, video marketing and social media in 2013.

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