Customers - AllTwitter

How Many Of The Six Types Of Brand Advocates Are You Connected To On Twitter? [INFOGRAPHIC]

Lauren Dugan — Thu, 08 Nov 2012 10:00:07 +0000

How important are the people your brand is connected to on social media? If you answered anything other than “very, very, really, super important,” you’re probably not doing social right!

People are the power behind your brand, and if you can connect with them in a meaningful way, they can become brand advocates: spreading positive word about your brand to their own networks. Here are six types of brand advocates that you can cultivate.
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Advanced Twitter Listening Tip: Track More Than Just Your Mentions

Lauren Dugan — Mon, 25 Jun 2012 10:00:40 +0000

Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.

But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
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What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC]

Lauren Dugan — Mon, 21 May 2012 10:00:31 +0000

Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think.

This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.
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When Brands Bow To The Power Of Your Tweets [INFOGRAPHIC]

Lauren Dugan — Thu, 01 Mar 2012 12:30:55 +0000

If enough people tweet, update their statuses and post to YouTube about a company, will they listen? The examples in this infographic point to “yes”, as more companies tap into the social communications of their (increasingly vocal) customers.
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A Cheat Sheet For Learning Your Twitter Manners [INFOGRAPHIC]

Lauren Dugan — Mon, 17 Oct 2011 11:15:20 +0000

Being “nice” on Twitter might sound like an easy thing to do, but given how many people can’t seem to put the manners their mothers taught them into practice in 140-characters or less, a refresher is in order.
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3 Simple Ways You Can Listen To What Your Customers Are Tweeting

Lauren Dugan — Mon, 06 Jun 2011 12:10:00 +0000

With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.

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Customer Service on Twitter Case Study: Bank of America

Lauren Dugan — Mon, 31 Jan 2011 15:20:59 +0000

Companies are rushing to Twitter to increase their brand presence, but the really savvy ones are using it for more creative reasons. One of the best ways businesses are using Twitter is for customer service. They are engaging with customers who have questions, complaints and comments, all in 140-characters or less. However, customer service on Twitter is not as simple as setting up an account, planting a rep in front of a computer and reaping the rewards of a robust social media presence. We take a look at the Bank of America customer service Twitter account for our take on the pros and cons of customer service on Twitter.
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