Maintaining an active presence on multiple social media networks can be time-consuming, and even stressful.
We’re partial to the mobile-friendly connective prowess of Twitter, but there’s indisputably huge value in all the big players: Facebook, LinkedIn, Pinterest, Instagram, GooglePlus.
Each one serves different purposes and is more effective at certain things. Each one has different impact and influence in different areas.
And that’s exactly why it’s a mistake to put all your social media eggs in one basket – a.k.a choose just one network to be active on. Here’s why.