digital influence - AllTwitter http://www.mediabistro.com/alltwitter The Unofficial Twitter Resource Copyright 2013 Wed, 22 May 2013 22:00:36 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 How Social Media, Mobile And Video Influence Apparel Purchases [INFOGRAPHIC] Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?

That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.

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]]> Shea Bennett http://www.mediabistro.com/alltwitter/digital-apparel_b27744#disqus_thread http://www.mediabistro.com/alltwitter/digital-apparel_b27744 http://www.mediabistro.com/alltwitter/?p=27744 Thu, 30 Aug 2012 14:00:51 +0000