Wouldn’t it be great to know if that celebrity you follow on Twitter REALLY loves the hair product they’re always gushing about or if they’re being paid to say so?

Well, if you’re someone influenced by such things, you’ll be glad to know the FTC is about to crack down on sponsored tweets.

And if you’re a marketer, you’ll want to take a peek at this puppy too. Regular folk are expected to follow FTC guidelines as well.

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